SPELA BUILD from oleg portnoy on Vimeo

SPELA (“play” in swedish) is an interactive installation that celebrates SID LEE Collective’s collaborative approach to creativity. Combining music – a universal means of emotional and creative expression. With interactivity, spela brings people together to imagine, experiment, create and play. Patrons of the DX had an opportunity to experience and interact with SPELA first hand during the opening night of the action, which took place on November 16th.

agency: Sid Lee
creative directors: Dave Roberts & Tom Koukodimos

creative team:
Ivan Sharko
Oleg Portnoy
Flavio Carvalho
Yana Stepchenko



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